Missing out on the full experience of Shopify Plus Checkout Customization? You’re not alone. Like thousands of ‘Plus’ merchants worldwide currently in the same dilemma, all you need to know first is that checkout customization doesn’t just mean aesthetics or design. In this blog, we decode the complete features, functionalities, and relevant use cases that can help you understand both personalized checkouts and Shopify Plus deliverables together. Are you ready?
What is Shopify Plus Checkout?
A perfectly made enterprise plan, this subscription ensures you get all the flexibility and scalability you need to run larger eCommerce businesses. One such example is that of Kylie Cosmetics, a celebrity makeup brand known for its high-end products that is run on Shopify Plus to handle high-density global order processing, something that Shopify Plus is known for. It will give you excellent control over the functionalities, layout, and experience of the custom checkout page. Key benefits of Shopify Plus Checkout include:
- Improved Customization
- Scalability for High Traffic
- Advanced Checkout Features
- Optimized Conversion Rates
- Integration with Third-Party Tools
Use Cases For Shopify Plus Checkout Page Customization
Customizing the Shopify Plus checkout page helps e-commerce businesses create well-optimized and brand-aligned shopping experiences. Some of the top use cases for Shopify Plus checkout page customization include:
1. Setting Brand Identity & Tonality :
People often overlook the significant trust and credibility involved in digital purchases, which are intangible. And that makes sense, especially when you’re the customer. Have you ever wondered why fashion business owners are so particular about minimalist designs and color palettes that reflect their branding?
2. Encouraging Customer Relationships:
Your customers are not here just for one time. If their shopping experience (and your products of course) is rich and rewarding, they’re gonna come back for more. This is when you need to go the extra mile by dropping a special, custom ‘thank you’message or even a personalized email reminder for them. Such little but thoughtful gestures are what the ‘Plus’ membership brings to Shopify. To do it on your behalf without breaking a sweat. A great example of this is the brand True Classic, which includes a special gift at the checkout summary under the title ‘Is this a gift?’ to grab all attention.
3. Accepts Multiple Currencies:
If you’re a business operating in international waters, then your customers would also need multi-currency payment and support to make payments successfully. This is where options like PayPal, Apple Pay, and Klarna come into play. Adding region-specific options like WeChat Pay (China) and iDEAL (Netherlands) can also be a good idea if you’re planning to expand into these markets too. This is something that can be easily done by custom checkout platforms like Simplified Checkout.
4. Security Trust Badges:
Many buyers hesitate to share information during checkout due to security concerns and this is a major reason for cart abandonment. Therefore, it’s important to add trust badges on the custom Shopify checkout page. For example, a leading online brand, Schoolyard Snacks, uses different trust badges on its checkout page to reassure its customers that all information is safe and protected.
5. Donation Checkbox:
Social initiatives help e-commerce brands connect with people who love contributing to social welfare. This showcases the brand’s commitment to creating a better world. Integrating a donation checkbox into your Shopify checkout page is an effective way to motivate customers to participate in social initiatives. Princess Polly is a brand that leverages this feature to increase customer loyalty and enhance brand reputation.
6. Contact Information Display:
Many e-commerce brands don’t want to share their contact details on their checkout page. However, it can be a powerful way to grab your customers’ attention. Displaying contact details shows that you are fully accessible and ready to assist. It improves direct communication and strengthens the connection with your customers. For example, Polène has placed its contact info on its checkout page to showcase its accessibility.
7. Upselling and Cross-Selling:
Upselling & cross-selling means highlighting upgraded or complementary products during checkout to increase average order value (AOV). For instance, a skincare brand can recommend adding sunscreen or a matching toner when a customer is buying a moisturizer. Shopify Plus helps merchants showcase additional products in a non-intrusive way.
8. Minimizing Incomplete Purchases:
A constant challenge for all eCommerce business owners, but Shopify Plus comes with a fix for such headaches. Having a shopping progress bar can give your customers a heads-up on what to expect, as well as make them feel more transparent. Guest checkouts can also be a great option for your first-time customers/audiences.
Final Words
Remember, a Shopify Plus subscription gives you access to many meaningful features that can overall enhance your CX significantly. However, having a custom checkout platform for your eStore can make all of these processes faster, frictionless, and unique to keep your customers coming back for more! Such platforms also come with unique enhancements, such as connecting your custom sales funnel to Shopify CRM, a fluid page builder, direct checkout links, and more, making it a must-have for all business owners who already have a Shopify Plus subscription.
